Finnair – fueled for growth

  • Digitalization in airline industry
  • Digital excellence as the core of the growth strategy 
  • How Finnair is optimizing the assets for growth?

Katri Harra-Salonen has worked as a CDO of Finnair since March 2016. She joined Finnair from Umbrella Strategic Advisory Oy, which was founded by her, and where she as a CEO helped customers to harness digitalisation and build new business. Since 1999 shw has been digitalizing Finnish and European companies in reitail, finance and telecom industry. In addition to her focus on growth, the second great theme in Katri’s career has been internationalisation, which led her in the 2000s to Stockholm to build Satama's functions for the Scandinavian market. After returning to Finland in 2012, she established UMB (Umbrella Strategic Advisory Oy), which consults and supports customers in building future business operations and making the most of digitalisation. Harra-Salonen is also a member of the Board of Directors of Veho.

Katri Harra-Salonen
Chief Digital Officer, Finnair